SAMSUNG GALAXY RING: Cycle Sync
OOH
Four executions, one per cycle phase.
Menstrual: Rest phase > The bus stop cave
Follicular : Rising phase > The fabric sails
Ovulation: peak phase > The starburst mirror installation
Luteal: Slow phase > Fluid OOH
Women have always been told their bodies are unpredictable. Too emotional in week three. Too tired in week four. Too much, all the time. The Galaxy Ring knows different. It knows you're cyclical.
Cycle Sync is a campaign built around that it’s about bloody time we begin to understand the four phases of the month.
STUNTS
The Underground sanctuary
A underground line passage lined floor to ceiling in warm felt.
The bench pods
Six illuminated cocoon seats across Shoreditch, Southbank, and King's Cross, colour coded to each phase, glowing differently across the day to mirror the cycle arc.
The sculptural installation
A large mixed material sphere velvet mesh, mirror in a city square.
Built to be photographed.
SPECIAL BUILDS
A large format DOOH screen that reads aggregated biometric data from passers by heart rate, skin temperature proxy and shifts colour and copy in real time.
