WORN TO REBEL
Dr. Martens have always shown up where things kick off.
This 360 spec campaign fuses the brand’s archival rebellion with modern protest.
Proof that while the causes change, the boots don’t.
Worn Where
Shoot / submit + share series.
DMs ask one question: where were you wearing them when something kicked off?
Just a location, a date, and the boots.
Runs as a growing archive every post adds to the map.
Sole Witness
Soles, scuffs, eyelets: each captioned with a single line from someone who was there. "I wore these to the first trans rights march I ever attended. The sole came away on the way home. I kept going."
No product copy. Pure testimony.
Spotify Playlists
Dr. Martens were on the feet of everyone in every room where that music was playing.
The Rebellion Playlist is a decade by decade series that maps that history as a living document.
Dr. Martens: The Zine Drop
Six UK cities. 500 copies.
DMs prints a physical zine and leaves it in record shops, radical bookshops and community spaces across London, Manchester, Bristol, Glasgow, Leeds, and Birmingham.
