Belonging starts with a balm.

For Burt’s Bees’ social first campaign, we built Find Your Hive a platform designed to turn small acts of care into something that spreads like honey.

Rooted in the idea that connection doesn’t need to be grand to matter we repositioned lip balm as more than a product. A social catalyst. Something you don’t just apply but actually pass on.

Low lift and creator led.

The result: A flexible creative ecosystem built from the balm up.